© 2016 by Ishita Bajaj | bajaj.ishita21@gmail.com | All Rights Reserved

Mantra is the breath of Eco” 

 

Consisting of two words ,

 

Eco { not harming the environment } + Mantra 

{(The Sanskrit word mantra- (m.; also n. mantram) consists of the root man- "to think" (also in manas "mind") and the suffix -tra, designating tools or instruments, hence a literal translation would be "instrument of thought")}

 

Hence EcoMantra means

 

“To have a thought towards the Environment.”

 

 

The logo captures the essence of the two words where the delicate Lotus flower represents the preservation of our environment enclosed in the red square and is balanced in the middle with a petal consisting of the reverberations in a gradient of colors to show the various stages of thought as in a mantra while the dot under the petal depicts the soul of the brand where the mantra originates from and opens up to the beautiful flower.

 

 

The two elements are hence balanced in one and 

The logo is entrenched and reaffirms the mission and vision behind the brand and its products.

 

 

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Together juxtaposed in the earthy colors of

 

 Deep Red,

 [ in BUDDHISM has developed as synonymous with the preservation of our life force]

 

&

 

Dark Saffron, 

[the color of earth, and thus a symbol of rootedness and the equanimity of the earth. Also worn my the Buddhist monks.]