The packaging design focused on the packaging of " Paan " in India a delicacy that holds symbolic value at ceremonies and cultural events, day-to-day used as as a digestive , palate cleanser and breath freshener after a meal, and also often offered to guests and visitors as a sign of hospitality.
Paan is available in several parts of the Indian subcontinent in various types, with each culture and place, " the paan " has its own twist on taste , form and use. The packaging design focused on emphasizing the origin of the Meetha Paan from Banaras. The Banarasi meetha Paan has created a numero uno place in the hearts of millions by the authenticity of the Uttar Pradesh tradition. The usage of selective spices in proper proportions and the betel leaves originating in that region along with the cutting and folding techniques used , work magic in the mouth.
Often offered during auspicious occasions, the packaging design focuses on getting the meetha paan straight out of the streets of Banaras into the daily household for purposes life gifting during Indian festivals and also as a wedding package etc.
Secondary Packaging
The main box is shaped like a seven sided polygon, a shape extremely popular in the Banarasi architecture. The graphics used on the box are of the Ganga Ghat , a landmark of Banaras .The color Red used in the packaging is a festive color and considered auspicious in all religious functions and festivals it also stands for purity and is the preferred color for a bride’s garment. Red has a deep meaning in the Indian psyche.
The bottom of the box contains all essentials packaging information while the top resembles a rose flower again extremely auspicious and famous in the Indian culture.
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Primary Packaging
The primary packaging is of a triangular shape which fits in the Banarasi Paan perfectly.
It is ergonomically made to make sure that the consumer can open the packaging from one hand and doesn't require the other. The packaging is given a bright saffron color which reminds the viewer of the spiritual land of Banaras.
The graphics on the packaging are kept minimal.
Materials used for the packaging are paper ( cardboard ) and is lined with aluminum to prevent the juices of the Paan to penetrate and soil the paper package.
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